We are seeking an experienced and strategic Content Marketing Lead to develop and execute our content marketing initiatives. In this role, you will be responsible for creating high-impact content that drives traffic, builds brand authority, and supports lead generation.
Responsibilities
As a Content Marketing Lead, you will:
- Create and manage a content strategy that aligns with marketing and business goals.
- Lead the planning, creation, and distribution of content across various channels (blogs, emails, social media, etc.).
- Optimize content for SEO and performance.
- Collaborate with product, sales, and design teams to ensure messaging consistency.
- Analyze content performance and adjust strategies based on data and insights.
Qualifications
Education
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Experience
- 4+ years of content marketing experience with a proven track record.
Technical Skills
- Strong writing and editing skills with attention to tone, clarity, and SEO.
- Proficiency in CMS tools, analytics platforms, and SEO tools.
- Understanding of marketing funnels and lead generation content.
Soft Skills
- Strategic thinker with strong organizational and project management skills.
- Excellent interpersonal and collaboration abilities.
- Ability to handle multiple content streams simultaneously.
Preferred Qualifications
- Experience with content marketing in SaaS or B2B industries.
- Familiarity with marketing automation tools like HubSpot or Mailchimp.
- Knowledge of video or visual content creation is a plus.
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